Because shopping new is getting

old!

It’s no secret that more and more of us are stoked about the idea of shopping resale. I mean, we can save money AND shop more sustainably - win, win!

The problem? Actually finding something we love on resale sites can take a ton of time, expertise, and energy.

Well, it used to. Now Beni is here to bring resale options to you in the click of a button. Magic.

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Beni was born in 2021 when a broke student trying to find something cute to wear to a wedding was frustrated by the number of secondhand sites she had to search through. Today, it's a must-have shopping tool for thousands of people looking to save money and feel good about their purchases.

female founded

Sarah Pinner

CEO, Co-Founder

Kate Sanner

CMO

Ryan Shand

COO

Celine Mol

CTO, Co-Founder

female
backed

We’re committed to reducing fashion’s burden on the planet.

But how?

It takes a lot of resources to make our clothes. From the production and processing of raw materials, to dying and manipulating fabrics, not to mention all the logistics to get it from manufacturer to shopper.

By shopping secondhand, you’re helping to keep garments we’ve spent so many resources to create in their most valuable state for as long as possible and you’re simultaneously reducing demand for new products to be made. By giving a new life to these clothes, you’re keeping items out of the landfill and participating in the circular economy.

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Part 1: How Thrift and Consignment Stores Started The Resale Revolution

Part 1 of our 10-part series breaking down each of the major stakeholders in the resale industry.

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Because shopping new is getting

old!

It’s no secret that more and more of us are stoked about the idea of shopping resale. I mean, we can save money AND shop more sustainably - win, win!

Beni was born in 2021 when a broke student trying to find something cute to wear to a wedding was frustrated by the number of secondhand sites she had to search through. Today, it's a must-have shopping tool for thousands of people looking to save money and feel good about their purchases.